James Erwin



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My Way Up & Milk Design Studio

3D Rendering & Video processing
Touchdesigner, Davinci Resolve
Gold - “Colour Graphics” category at Best Awards 2025
Merit - “Motion Branding” category at AGDA 2025 As part of a complete rebrand effort, My Way Up were looking to simultaneously launch a new range of gut health products. The campaign for these new products was centered on the use of natural ingredients, and the team at Milk were looking for something organic and nature-based to use in the key marketing push.

We settled on using a combination of real footage of blooming flowers, video processing effects and perlin noise to create an organic and colourful set of videos and stills.

Brand identity by Milk Design Studio.













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